Today’s television viewers demand and expect a personalized, interactive, and social entertainment experience on an ever-increasing number of devices, including Smart TVs, smartphones, and tablets. If they feel like they’re not getting that with their current television provider, they’re not afraid to make a switch, making it critical for pay-TV operators to jump on the boat and offer a more competitive television offering that is rich with customization and socialization.
Delivering enhanced television services not only feeds viewers’ insatiable appetite for compelling content, it also increases viewer engagement, creating additional revenue-generating opportunities for pay-TV operators. In today’s connected world, TV operators can offer content-sensitive applications, value-added-services, and targeted advertisements on top of the broadcast stream to enrich the user experience, increase viewer engagement with premium content, and improve interaction and socialization amongst viewers and their friends.
But delivering this type of television experience is not without its challenges. To handle the various technological and economic challenges that come with delivering multiscreen television content, operators need a flexible, cost-effective TV platform that provides the following capabilities and benefits;
Personalization, Interactivity, and Socialization
The three keys to a successful pay-TV service offering in today’s television environment are personalization, interactivity, and socialization. If an operator can meet those requirements, they’ll be effective at maintaining subscriber satisfaction and attracting new customers.
Support New Business Models
Advertising is a television operator’s No.1 source of revenue. Thus, operators need a pay-TV platform that supports new business models like targeted advertising to maximize their revenue streams. Through a flexible platform, operators can improve advertising effectiveness by sending out micro-targeted campaigns, expanding their reach through social viral features, delivering advertising through companion mobile device Apps, and making the most of user-interface real estate.
Flexibility and Control
It’s also imperative operators find a platform that offers total control over pricing and bundling of new services. Why? This allows them to more quickly roll out next-generation services and features, as well as offer different customized bundles in a highly flexible way. It ensures they can offer custom service offerings in various geographical areas, instead of operating under a “one size fits all” approach, while successfully reduces operational expenses.
Comprehensive Multiscreen Support
Viewers want choices — from the type of content they’re watching to the viewing platform they’re watching it on. To increase their revenue potential, operators need to be able to deliver a variety of premium content, such as live TV, VOD, and OTT, to a range of devices, including TVs, smartphones, and tablets.
Easy Integration with Back-end Platforms and Client Solutions
Seamless integration with an operator’s existing back-end equipment (e.g., billing, CRM, CMS, CDN, and provisioning), existing client-based solutions, and unique digital rights management (DRM) requirements, ensures a short time to market, enabling operators to introduce new features and services as quickly as possible, resulting in decreased capital expenditures.
Sophisticated Analysis of Viewing Habits
To deliver a personalized TV viewing experience, operators need to tap into the intelligence behind what viewers are mostly watching, what their friends are watching, favorite channels, recommendations, etc. By providing operators with detailed analytics and customer insights based on viewing habits, an innovative TV platform enables operators to deliver smarter content like customized Apps, social promotions, personal content recommendations, and targeted advertising to increase viewer engagement and open up new revenue opportunities.
So if you’re looking to enhance your television service offering, it’s time to take the next step. By deploying a pay-TV platform with unique social and personal viewing capabilities, as well as contextual value added services that transcend the television viewing experience, pay-TV operators can provide their viewers with premium live channels, VOD, and OTT content on every screen to boost their revenue streams.